2026
The project that brings
Italy’s hidden side to light
A journey that shines a light on the 99% of Italy still waiting to be discovered ✨
In 2026, the first edition of the annual initiative will launch, illuminating Italy’s lesser-known destinations.
This February, Visit Italy will announce 10 Luminous Destinations: places chosen to tell the story of a new way of traveling, one that creates value both for those who explore and for those who call these places home.
An initiative that blends storytelling, narrative, and presence at Italy’s leading tourism fairs.
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In 2026, the first edition of this new annual initiative will shine a light on Italy’s lesser-known destinations, places that embody a more balanced and meaningful way of travel.
On February 10, at the International Tourism Exhibition “BIT” in Milan, Visit Italy will reveal the 10 Luminous Destinations: territories selected to tell the story of a new travel culture one that creates value not only for those who explore, but also for those who call these places home.
A project that seamlessly blends storytelling, culture, and on-the-ground presence within Italy’s most important tourism stages.
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Visit Italy Srl
Via Filippo Argelati, 10, 20143 Milan
VAT No. 08368951219
Share Capital: €50,000
Since 2023, Visit Italy has been officially recognized as a “Business for Children,” committed to supporting children in need through Save the Children’s Punti Luce centers across Italy.