2026

The project that brings 
Italy’s hidden side to light

A journey that shines a light on the 99% of Italy 
still waiting to be discovered ✨

In 2026, the first edition of the annual initiative will launch, illuminating Italy’s lesser-known destinations.

This February, Visit Italy will announce 10 Luminous Destinations: places chosen to tell the story of a new way of traveling, one that creates value both for those who explore and for those who call these places home.

An initiative that blends storytelling, narrative, and presence at Italy’s leading tourism fairs.

Find out how to join the journey

CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML

A journey that shines a light on the 99% of Italy still waiting to be discovered ✨

In 2026, the first edition of the annual initiative will launch, illuminating Italy’s lesser-known destinations.

This February, Visit Italy will announce 10 Luminous Destinations: places chosen to tell the story of a new way of traveling, one that creates value both for those who explore and for those who call these places home.

An initiative that blends storytelling, narrative, and presence at Italy’s leading tourism fairs.

Find out how to join the journey

CUSTOM JAVASCRIPT / HTML
CUSTOM JAVASCRIPT / HTML
Visit Italy Srl
Via Filippo Argelati, 10, 20143 Milan
VAT No. 08368951219
Share Capital: €50,000
Since 2023, Visit Italy has been officially recognized as a “Business for Children,” committed to supporting children in need through Save the Children’s Punti Luce centers across Italy.